High-quality digital signage solutions for indoor & outdoor use
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Below, we've compiled the most frequently asked questions about digital signage for you.
Digital signage refers to the digital display of content such as advertising, information, or entertainment on screens. Typical locations include sales areas, waiting areas, reception areas, public spaces, or company buildings.
Digital signage offers numerous advantages: Content can be adapted flexibly and in real time, ensuring maximum relevance. Moving images and videos generate significantly more attention than static posters. Thanks to centralized, network-based control, content can be managed efficiently and easily across locations. Digital signage is also more cost-effective than print media, especially for frequently changing information.
Digital signage can be used in a wide variety of areas:
- Retail (e.g., for advertising and product information)
- Companies (e.g., for internal communication or reception areas)
- Hospitality (digital menu boards)
- Public institutions (signposts, information boards)
- Events and trade fairs
- Transportation (e.g., airports, train stations)
With digital signage, you can display a wide variety of content, including videos, images, slideshows, web pages, live data such as weather or news, social media feeds, interactive touchscreen content, and digital menus, price lists, or promotions.
Digital signage works through the interaction of a display, a media player or integrated SoC technology, and a content management system (CMS) that creates and controls the content. A network connection allows the content to be managed centrally and updated across all locations in real time.
A CMS is the software used to create, plan, and manage digital signage content. Good CMS solutions enable the control of multiple displays, schedules, layouts, user permissions, and automatic content updates.
Yes, with a central CMS, you can control one or more screens simultaneously – even at different locations. Content can be displayed individually or synchronously.
Digital signage requires at least one or more displays – ideally professional digital signage displays, as they are more robust and brighter than conventional TVs. A media player or an integrated player within the display is also required. Optional touchscreens, speakers, cameras, or sensors can be added to enable interactive functions.
Yes, with outdoor displays that are weatherproof, vandal-proof, and sunlight-resistant. Appropriate brightness (at least 2500 cd/m²), temperature control, and protection class (e.g., IP65) are important.
Costs vary greatly depending on size, technology, and scope. Entry-level solutions start at just a few hundred euros, while complex systems with multiple displays, CMS, and players can cost several thousand euros.
Depending on the system, installation is simple to moderate – usually quick for single screens, but requires a bit more planning for larger networks. Maintenance is minimal, as many systems can be managed and updated remotely.
Digital Signage - Indoor & Outdoor solutions with/without touch function
Digital signage (digital signage) is encountered more and more often. Whether in retail, stores, supermarkets, restaurants, at trade fairs or in hotels - digital signage solutions are used everywhere. Thereby the application areas are manifold. At self-service stations, so-called kiosk systems, interested parties can inform themselves interactively via touchscreen. They are often used as outdoor touchscreens in parks or at sports facilities (such as golf courses) and as indoor solutions, for example, to retrieve scores such as those from Paypal. Guidance systems are also used to guide guests at train stations and airports. In shopping malls / shopping centers / shopping centers, sports bars, train stations, restaurants and airports video walls are used for advertising. On large video walls, which usually consist of several Public Displays with thin frames, large-format images / advertisements / promotions are displayed and emotions are aroused. Public Displays are also increasingly used at supermarket checkouts and as general sales support. In many stores, such as DIY stores, a display can be found where the customer / prospective customer can enter the product he is looking for himself and find more detailed information. Barcode scanners in supermarkets are also part of the digital signage solution, as are digital room managers in hotels and at trade fairs. With digital signage, customers can gather information themselves and do not have to search for an advisor or information booth. Thus, the employees of the facility or store are relieved and the customers / prospects are satisfied faster. Make your customers happy too!
High-quality public displays, steles / kioks, info desks, touchscreens - for indoor & outdoor
In our online store you will find high-quality public displays from renowned manufacturers such as Hyundai, i3 technologies, MonLines and SMS for indoor and outdoor use. For indoor use you can buy Indoor Displays, Steles / Kioks, Touch Infopults, Touch Steles and Touchscreens from us. The public displays are available in different inch sizes / screen diagonals. Increasingly, the info desks are currently used in shopping malls as signposts. In larger shopping malls, train stations, airports, hotels or stores, advertising messages or information continue to be displayed on video wall systems. With us you will find the appropriate mounting, suitable monitors and optional accessories for your video wall (e.g. from digibird, peerless, SMS, Vogels). In the indoor area digital room managers are still to be mentioned. Roommanagers (e.g. from evoko or proNestor) are used in hotel facilities to centrally manage the rooms and usually display the occupancy of the respective conference/meeting room directly on a tablet. For outdoor use you can also buy displays, steles and touchscreens. The outdoor displays are weatherproof and, if required, protected against theft and vandalism.
Do you have questions about digital signage products? Consulting, Service & Customized Products
Inspire your customers with digital signage solutions! Show advertisements on a monitor in the shop window, promotions behind the cash desk on a video wall or guide guests through your premises via public displays and inform them about relevant things / topics. We are happy to advise you and find the optimal digital signage for indoor or outdoor use, advise you on the installation and what you should pay attention to if necessary. For example, we offer transport cases / protective housings. Just contact us - gladly by e-mail or by phone! If we do not have a suitable solution for you in the online store, please write to us or call us. Not all products are integrated in the online store and if no "standard solution" fits you, custom-made products are no problem! Due to our own production we can produce your individual digital signage solution.